http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
xii, 387 pages : forms, illustrations ; 23 cm
Preface -- Introduction -- 1. Purpose, genre, and audience -- 2. Strategies for innovation -- 3. Guiding the reader through the document -- 4. Creating clarity and cohesion -- 5. Generating flow -- 6. Engineering elegance in the document -- 7. Applying the principles to written communication -- 8. Applying the principles to visual communication -- 9. Applying the principles to oral communication -- Reference -- Credits -- Index.
Includes bibliographical references and index.