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Fanocracy : turning fans into customers and customers into fans /

Bibliographic Details
Main Authors: Scott, David Meerman (Author), Scott, Reiko (Author)
Corporate Author: EBSCOhost
Format: eBook
Language:English
Published: [New York, New York] : Portfolio/Penguin, [2020]
Subjects:
Relationship marketing.
Customer relations > Management.
Consumer behavior.
Customer loyalty.
Fans (Persons)
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Our story
  • Strength through fandom
  • The power of fan-centric business
  • Get closer than usual
  • Let go of your creations
  • Give more than you have to
  • Build identity to become more than the product
  • Be smart about influencers
  • Break down barriers
  • Listen to rehumanize
  • Tell the truth, especially when it hurts
  • Develop employees who are fans
  • A passionate life
  • Share your fandom.