Fanocracy : turning fans into customers and customers into fans /

Handbook of research on the impact of fandom in society and consumerism /
Published: (2020)

Loyalty management : from loyalty programs to omnichannel customer experiences /
by: Ziliani, Cristina, et al.
Published: (2020)

Marketing and customer loyalty : the extra step approach /
by: Cavallone, Mauro
Published: (2017)

The satisfaction of change : how knowledge and innovation overcome loyalty in decision-making processes /
by: Del Giudice, Manlio, et al.
Published: (2017)

Secret service : hidden systems that deliver unforgettable customer service /
by: DiJulius, John R., 1964-
Published: (2003)

CRM for dummies /
by: Helgeson, Lars
Published: (2017)

Knock your socks off selling /
by: Gitomer, Jeffrey, 1946-
Published: (1999)

The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships /
by: Bergeron, Bryan P.
Published: (2000)

Everybody hurts : transitions, endings, and resurrections in fan cultures.
Published: (2018)

Organizing your business around the customer.
Published: (2014)

Integrated account management : how business-to-business marketers maximize customer loyalty and profitability /
by: Peck, Mark A.
Published: (1997)

E-service : twenty-four ways to keep your customers when the competition is just a click away /
by: Zemke, Ron
Published: (2000)

Brand hate : navigating consumer negativity in the digital world /
by: Küçük, S. Ümit
Published: (2016)

Engineering serendipity : the future of individualized loyalty and engagement.
Published: (2016)

Toyota, marketer traits, and loyalty programs.
Published: (2012)

Fan culture : theory - practice /
Published: (2012)

Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques /
by: Grigsby, Mike
Published: (2016)

Making rain : the secrets of building lifelong client loyalty /
by: Sobel, Andrew, 1955-
Published: (2003)

Customer relationship management /
by: Cunningham, Michael J.
Published: (2002)

Planting flowers, pulling weeds : identifying your most profitable customers to ensure a lifetime of growth /
by: Rubio, Janet
Published: (2002)

The ten demandments : rules to live by in the age of the demanding consumer /
by: Mooney, Kelly
Published: (2002)

Mobile support in customer loyalty management : an architectural framework /
by: Zeidler, Christian
Published: (2009)

Customer Loyalty and Supply Chain Management : Business-to-Business Customer Loyalty Analysis /
by: Russo, Ivan
Published: (2017)

Selling to major accounts : tools, techniques, and practical solutions for the sales manager /
by: Bacon, Terry R.
Published: (1999)

Managing customer relationships : a strategic framework /
by: Peppers, Don
Published: (2004)

Managing customer experience and relationships : a strategic framework /
by: Peppers, Don, et al.
Published: (2017)

Analyzing attachment and consumers' emotions : emerging research and opportunities /
by: Pedeliento, Giuseppe, 1984-
Published: (2018)

Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management /
by: Rajagopal, 1957-
Published: (2018)

Deliver outstanding customer service : gain and retain customers and stay ahead of the competition /
by: Nash, Susan Antoinette, 1945-
Published: (2002)

The intuitive customer : 7 imperatives for moving your customer experience to the next level /
by: Shaw, Colin, 1958-
Published: (2015)

Celebrity fans and their consumer behaviour : autoethnographic insights into the life of a fan /
by: Wohlfeil, Markus, 1969-
Published: (2018)

Competitive advantage of customer centricity /
by: Parniangtong, Sathit Jack, 1953-
Published: (2017)

Fans and fan culture : tourism, consumerism and social media /
by: Linden, Henrik, et al.
Published: (2017)

The dark side of CRM : customers, relationships and management /
Published: (2016)

Business relationships, happiness at work, and customer behavior.
Published: (2013)

FairPay : adaptively win-win customer relations /
by: Reisman, Richard
Published: (2016)