Fanocracy : turning fans into customers and customers into fans /

Bibliographic Details
Main Authors:	Scott, David Meerman (Author), Scott, Reiko (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	[New York, New York] : Portfolio/Penguin, [2020]
Subjects:	Relationship marketing. Customer relations > Management. Consumer behavior. Customer loyalty. Fans (Persons) Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Includes index. Electronic resource.
Physical Description:	1 online resource.
ISBN:	0593084012 9780593084014