APA (7th ed.) Citation

Scott, D. M., & Scott, R. (2020). Fanocracy: Turning fans into customers and customers into fans. Portfolio/Penguin.

Chicago Style (17th ed.) Citation

Scott, David Meerman, and Reiko Scott. Fanocracy: Turning Fans into Customers and Customers into Fans. [New York, New York]: Portfolio/Penguin, 2020.

MLA (9th ed.) Citation

Scott, David Meerman, and Reiko Scott. Fanocracy: Turning Fans into Customers and Customers into Fans. Portfolio/Penguin, 2020.