Transgenerational media industries : adults, children, and the reproduction of culture /
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| Format: | eBook |
| Language: | English |
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Ann Arbor :
University of Michigan Press,
2019.
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| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Introduction: the next generation
- Co-viewing the future: transgenerational marketing in post-network television
- "Share your universe": generation, gender, and the Marvel dad
- Junior executives: producing adult professionalism in children's media industries
- I've got a golden ticket!? adult fans of LEGO in the child-centric factory
- Child labor: testing the limits of transgenerational media industries
- Conclusion: industry subjects.