Transgenerational media industries : adults, children, and the reproduction of culture /

Bibliographic Details
Main Author: Johnson, Derek, 1979- (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: Ann Arbor : University of Michigan Press, 2019.
Subjects:
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Introduction: the next generation
  • Co-viewing the future: transgenerational marketing in post-network television
  • "Share your universe": generation, gender, and the Marvel dad
  • Junior executives: producing adult professionalism in children's media industries
  • I've got a golden ticket!? adult fans of LEGO in the child-centric factory
  • Child labor: testing the limits of transgenerational media industries
  • Conclusion: industry subjects.