APA (7th ed.) Citation

Tincher, J., & Newton, N. (2019). How hard is it to be your customer?: Using journey mapping to drive customer-focused change. Paramount Market Publishing.

Chicago Style (17th ed.) Citation

Tincher, Jim, and Nicole Newton. How Hard Is It to Be Your Customer?: Using Journey Mapping to Drive Customer-focused Change. Rochester, New York: Paramount Market Publishing, 2019.

MLA (9th ed.) Citation

Tincher, Jim, and Nicole Newton. How Hard Is It to Be Your Customer?: Using Journey Mapping to Drive Customer-focused Change. Paramount Market Publishing, 2019.