Wine tourism destination management and marketing : theory and cases /
| Corporate Author: | |
|---|---|
| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Cham, Switzerland :
Palgrave Macmillan,
[2019]
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- 1. Introduction: Wine destination management and marketing: critical success factors
- 2. Understanding the wine tourist markets motivations, travel constraints, and perceptions of destination attributes: a case study of winery visitors in Sardinia, Italy
- 3. Wine tourists perception of winescape in Central Otago, New Zealand
- 4. The image of a wine tourist and impact on self-image congruity
- 5. Seeking the typical characteristics of wine tourists in South Greece
- 6. Motivations of wine travellers in rural Northeast Iowa
- 7. E- Storytelling and wine tourism branding: insights from the "Wine roads of Northern Greece"
- 8. Building a wine tourism destination through coopetition: the business model of Ultimate Winery Experiences Australia
- 9. Developing and branding a wine destination through UNESCO World Heritage listing: the case of the Mount Lofty Ranges Agrarian Landscape
- 10. Effects of the World Heritage Label in Champagne Region
- 11. Wine and Food Events: experiences and impacts
- 12. Pouring new wines into old wineskins? Sub-regional identity and the case of the Basket Range Festival
- 13. Wine Tourism: balancing core product and service dominant strategies
- 14. Wine Tourism Experiences and Marketing: the case of the Douro Valley in Portugal
- 15. Managing and marketing wine destinations with and through art: a framework for designing wine experiences
- 16. Developing a destination within a destination: The dArenberg Cube, the iconic monument of experiences that synergise wine, tourism and art
- 17. Georgian wine museum is making a strategic decision
- 18. How to Design a Wine Museum: Insights from La Cité du Vin in Bordeaux
- 19. "OINOXENEIA": A wine tourism event in Aigialeia, Peloponnese
- 20. Life cycle of wine routes: North Portugals perspective
- 21. Wine routes and tourism potential in Turkey
- 22. Wine trails in the Czech Republic
- 23. Supporting tourists mobility in wine destinations: the hop-on h op-off bus in Swan Valley, Western Australia
- 24. Seeking Differentiation: Queensland Australias 'Strangebird Wine Trail
- 25. Wine Industry and Wine Tourism Industry Collaboration: A Typology and Analysis
- 26. Wine plus Tourism Offers: It is not all about wine. Wine Tourism in Germany
- 27. The future of wine tourism in the Okanagan Valley: a Delphi method survey
- 28. Wine Tourism in South Africa: Valued Attributes and Their Role as Memorable Enticements
- 29. Wine tourism destinations across the Life-Cycle: A qualitative comparison of Northern Greece, Peloponnese and Crete
- 30. Wine tourism in an emerging destination: the Côte Chalonnaise, Burgundy
- 31. Importance of Tasting Room Activities and Staff Training in Emerging Wine Regions: the Case of Northern Virginia
- 32. Wine Tourism and Regional Economic Development: Of Mimesis and Business Models
- 33. Positioning the Current Development of Chinas Wine Tourism Destinations: A Netnography Approach
- 34. The role of networks, synergies and collective action in the development of wine tourism: The case of 'Wines of Crete
- 35. Economic impacts of a developing wine tourism industry in Iowa
- 36. A vehicle for destination development? The case of the Wolfville Magic Winery Bus
- 37. Metsovo as a wine tourism destination
- 38. Epilogue
- An ecosystems framework for studying wine tourism: actors, co-creation processes, experiences and outcomes.