Exploring the power of electronic word-of-mouth in the services industry /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Kaufmann, Hans Ruediger, 1958- (Editor), Loureiro, Sandra Maria Correia, 1967- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, an imprint of IGI Global, [2020]
Subjects:	Internet advertising. Internet marketing. Service industries > Marketing. Word-of-mouth advertising. Electronic books.
Online Access:	Connect to the full text of this electronic book