APA (7th ed.) Citation

IGI Global Online, Kaufmann, H. R., & Loureiro, S. M. C. (2020). Exploring the power of electronic word-of-mouth in the services industry. Business Science Reference, an imprint of IGI Global. https://doi.org/10.4018/978-1-5225-8575-6

Chicago Style (17th ed.) Citation

IGI Global Online, Hans Ruediger Kaufmann, and Sandra Maria Correia Loureiro. Exploring the Power of Electronic Word-of-mouth in the Services Industry. Hershey, PA: Business Science Reference, an imprint of IGI Global, 2020. https://doi.org/10.4018/978-1-5225-8575-6.

MLA (9th ed.) Citation

IGI Global Online, et al. Exploring the Power of Electronic Word-of-mouth in the Services Industry. Business Science Reference, an imprint of IGI Global, 2020. https://doi.org/10.4018/978-1-5225-8575-6.