The fashion business reader /
The Fashion Business Reader is the first comprehensive anthology of classic and cutting-edge writings on the global fashion business, from production to consumption. Bringing together a rich interdisciplinary and international range of writings in one volume, this essential text encompasses creative...
| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Bloomsbury Visual Arts,
2019.
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| Subjects: |
Table of Contents:
- Part I: History of fashion and product development
- Part II: Sourcing and manufacturing
- Part III: Sustainability and social responsibility
- Part IV: Brick and mortar retailing shopping
- Part V: Media and omni-channel retailing
- Part VI: Fashion merchandising and strategy
- Part VII: Fashion Branding
- Part VIII: Fashion communication
- Part IX: Consumption and identity
- Part X: Global fashion and reinvention
- Part XI: Beauty and the body