Contemporary international business in the Asia-Pacific region /
"Contemporary International Business in the Asia-Pacific Region addresses topics that are driving international business today. Providing content and research that is accessible to local and international students, this text introduces core business concepts and comprehensively covers a range o...
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Cambridge, United Kingdom ; New York, NY, USA :
Cambridge University Press,
2019.
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| Subjects: |
Table of Contents:
- Part I. Core Concepts:
- 1. Foundations of international business in the Asia-Pacific region
- 2. Drivers and challenges of internationalising firms
- 3. Economics and the role of regional integration
- 4. Culture, ethics and corporate governance
- 5. International investment
- Part II. Dynamics of International Business in the Asia-Pacific Region:
- 6. Emerging economies
- 7. Market entry and development strategies
- 8. International business research
- Part III. Functional Issues: 9. Foreign currency and international financial management
- 10. International marketing
- 11. International sourcing and production
- 12. Managing managers in an Asia-Pacific environment
- 13. Ongoing challenges for international business in the Asia
- Appendix: IB skill builder