Contemporary international business in the Asia-Pacific region /
"Contemporary International Business in the Asia-Pacific Region addresses topics that are driving international business today. Providing content and research that is accessible to local and international students, this text introduces core business concepts and comprehensively covers a range o...
| Format: | Book |
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| Language: | English |
| Published: |
Cambridge, United Kingdom ; New York, NY, USA :
Cambridge University Press,
2019.
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| Subjects: |
| Summary: | "Contemporary International Business in the Asia-Pacific Region addresses topics that are driving international business today. Providing content and research that is accessible to local and international students, this text introduces core business concepts and comprehensively covers a range of key areas, including trade and economic development, dimensions of culture, business planning and strategy development, research and marketing, and employee development in cross-cultural contexts."--Provided by publisher. |
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| Physical Description: | xv, 503 pages : illustrations (chiefly colour) ; 26 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781108620680 110862068X |