International student mobility and access to higher education /
| Main Author: | |
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| Corporate Author: | |
| Other Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Palgrave Macmillan,
[2020]
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| Series: | Marketing and communication in higher education.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Intro
- Preface
- Aims of This Book
- Contents
- List of Figures
- List of Tables
- 1 Defining International Student Mobility and Higher Education
- Defining Higher Education
- What Is Virtual (Higher) Education?
- Defining International Student Mobility
- Internationalization
- The Evolution of the Cross-Border Higher Education and the Mobility of International Students
- Types of Cross-Border Education
- First Generation: Student Mobility
- Second Generation: Program or Provider Mobility
- Third Generation: Education Hubs
- Basic Descriptive Data Regarding Cross-Border Student Mobility
- International Students: Ambiguous Interpretations
- The Confusion Surrounding Formal Academic Status of International Students
- Conclusion: A Continuum to Academic Status and a Redefinition
- A Redefinition of International Students
- References
- 2 Background and Characteristics of International Student Mobility and Access to Higher Education
- Theoretical Background
- The Value of Facet Theory
- Toward a Better Understanding of the Perspectives and Experiences of International Students
- Exploring the Characteristics of International Students
- Navigating the Complexity: The Student-Centric Approach
- Understanding the Benefits of International Students
- Understanding the Difficulties of International Students
- Framing Student Mobility, Globalization, and Internationalization
- The Dangers of Reductionism and the Benefits of Cooperation
- The Importance of Quality Marketing
- Markets and Marketing
- Competition
- An Imperative to Serve the Needs of International Students
- Digging Deeper: The Appeal of and for International Students
- The Talent Pool
- Diversity
- Personal Development
- Cross-Cultural Values
- Meeting the Challenges
- Individual Agency
- Person- and Variable-Focused Approaches
- Acculturative Stress
- Mismatch in Expectations
- Coping Strategies and Support Networks
- Coping Strategies
- The Importance of Support Networks
- Conclusion
- References
- 3 The Reasons for International Student Mobility
- Student Mobility as a Private Case of Migration
- Student Mobility as a Private Case of Gravity
- Motivation of International Students
- Factors Influencing International Students' Choice of Higher Education Abroad
- The Push-Pull Model of International Student Mobility
- The Imperative Need for a Rejuvenated "Push-Pull" Model
- The Dangerous Sum of the Five Problems: Impaired External Validity (i.e., Generalizability of the Results)
- Mapping Sentence for International Student Mobility
- Facet A: Initiators (Personal Goals)
- Facet B: Attractors (Pull Factors)
- Facet C: Moderators (Conditioning Factors)
- Basic Examples
- A Final Word on the Differences Between Levels of Study
- References
- 4 Marketing Standpoints of International Students
- Introduction to a Marketing Point of View