Measuring marketing and brand communications performance : a developing European country perspective /

Bibliographic Details
Main Author:	Pjero, Elenica
Corporate Author:	EBSCOhost
Other Authors:	Vrontis, Demetris, Thrassou, Alkis
Format:	eBook
Language:	English
Published:	Newcastle upon Tyne : Cambridge Scholars Publishing, 2020.
Subjects:	Marketing > Europe > Management. Branding (Marketing) > Europe. Organizational effectiveness > Europe > Measurement. Electronic books.
Online Access:	Connect to the full text of this electronic book