Big Data Marketing : Engage Your Customers More Effectively and Drive Value /
Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, sharehold...
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| Format: | eBook |
| Language: | English |
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Wiley,
2013.
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| Edition: | 1st edition. |
| Subjects: | |
| Online Access: | Connect to this electronic resource |
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