APA (7th ed.) Citation

Thomas, B., & Tobe, J. (2012). Anticipate: Knowing What Customers Need Before They Do (1st edition.). Wiley.

Chicago Style (17th ed.) Citation

Thomas, Bill, and Jeff Tobe. Anticipate: Knowing What Customers Need Before They Do. 1st edition. Wiley, 2012.

MLA (9th ed.) Citation

Thomas, Bill, and Jeff Tobe. Anticipate: Knowing What Customers Need Before They Do. 1st edition. Wiley, 2012.

Warning: These citations may not always be 100% accurate.