Connective Branding : Building Brand Equity in a Demanding World /
This book bridges the gap between strengthening the 'employee brand' and the building 'external brand image' by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interactions with the comp...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Wiley,
2008.
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| Edition: | 1st edition. |
| Subjects: | |
| Online Access: | Connect to this electronic resource |
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