Fisher, C., & Vallaster, C. (2008). Connective Branding: Building Brand Equity in a Demanding World (1st edition.). Wiley.
Chicago Style (17th ed.) CitationFisher, Claudia, and Christine Vallaster. Connective Branding: Building Brand Equity in a Demanding World. 1st edition. Wiley, 2008.
MLA (9th ed.) CitationFisher, Claudia, and Christine Vallaster. Connective Branding: Building Brand Equity in a Demanding World. 1st edition. Wiley, 2008.
Warning: These citations may not always be 100% accurate.