rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Agile for Everybody-Building a Customer-Centric Organization
  name:
    name part: LeMay, Matt
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Safari, an O'Reilly Media Company
  type of resource: moving image
  genre: videorecording
  genre: Electronic videos.
  origin info:
    place:
      place term: xx
    date issued: 2017
    edition: 1st edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (1 video file, approximately 58 min.)
  abstract: Learning directly from customers is a key principle of both the Agile and Lean movements. But learning from customers is easier said than done, because it often requires a major shift in an organization's beliefs and practices. In this video, you'll learn to pick up the signs that say your organization is struggling with company-centric practices that limit your ability to deliver value to your customers. Then you'll explore the core values of Agile and Lean-and discover how they guide organizations toward becoming truly customer-centric. Learn how to build an organization where delivering customer value is everybody's business See how customer-centric organizations embrace their customer's complexity and dimensionality Understand the difference between a data-driven organization and a customer-centric organization Discover tips and techniques for conducting first-party qualitative customer research Matt Lemay is cofounder of Constellate Data, a business intelligence research, consulting, and training company based in NYC. In his work as a technology communicator, Matt has developed and led product management and data strategy workshops for companies like GE, American Express, Pfizer, McCann, and Johnson & Johnson. Previously, Matt worked as the Senior Product Manager for the music startup Songza (acquired by Google) and as the Head of Consumer Product at Bitly. He is the author of the O'Reilly title Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century .
  note: LeMay, Matt.
  note: Videorecording.
  note: Electronic reproduction. Boston, MA : Safari, Available via World Wide Web.
  note: Mode of access: World Wide Web.
  identifier: 9781491989456
  identifier: https://proxy.library.tamu.edu/login
  record info:
    record creation date: 020817
    record change date: 20260128224559.2
    record identifier: in00004143225