APA (7th ed.) Citation

Merlo, O., Eisingerich, A., Shin, H., & Britton, R. (2019). Avoiding the Pitfalls of Customer Participation (1st edition.). MIT Sloan Management Review.

Chicago Style (17th ed.) Citation

Merlo, Oman, Andreas Eisingerich, Hae-Kyung Shin, and Robert Britton. Avoiding the Pitfalls of Customer Participation. 1st edition. MIT Sloan Management Review, 2019.

MLA (9th ed.) Citation

Merlo, Oman, et al. Avoiding the Pitfalls of Customer Participation. 1st edition. MIT Sloan Management Review, 2019.