Audience, Relevance, and Search : Targeting Web Audiences with Relevant Content /

Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day! Take search optimization to the next level by providing the right content to the right user at the right time Up-to-the-minute guidance on "writing for Google" that reflec...

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Bibliographic Details
Main Authors: Fishel, Cynthia (Author), Donatone, Frank (Author), Mathewson, James (Author)
Corporate Author: Safari, an O'Reilly Media Company
Format: eBook
Language:English
Published: IBM Press, 2010.
Edition:1st edition.
Subjects:
Online Access:Connect to this electronic resource
Description
Summary:Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day! Take search optimization to the next level by providing the right content to the right user at the right time Up-to-the-minute guidance on "writing for Google" that reflects the latest changes to Google's algorithms New techniques for defining keywords more effectively Authored by IBM web pioneers with 45+ years of content and search optimization experience
Item Description:Electronic resource.
Physical Description:1 online resource (208 pages)
Format:Mode of access: World Wide Web.