Brilliant Marketing, 2nd Edition /
Marketing has never been so important because business has never been so competitive. Brilliant Marketing shows you how you can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and shows you how...
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| Format: | eBook |
| Language: | English |
| Published: |
Pearson Business,
2012.
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| Edition: | 2nd edition. |
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| Online Access: | Connect to this electronic resource |
| Summary: | Marketing has never been so important because business has never been so competitive. Brilliant Marketing shows you how you can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and shows you how to carry out the most alluring marketing campaigns around, so you can attract, engage and retain customers. Brilliant outcomes: · Understand the ideas, actions, campaigns that make a real difference. · Get a complete marketing skill-set to seduce and inspire. · Be a master of strategy from thinking to planning to execution. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (336 pages) |
| Format: | Mode of access: World Wide Web. |