APA (7th ed.) Citation

Aaker, D. (2011). Brand Relevance: Making Competitors Irrelevant (1st edition.). Jossey-Bass.

Chicago Style (17th ed.) Citation

Aaker, David. Brand Relevance: Making Competitors Irrelevant. 1st edition. Jossey-Bass, 2011.

MLA (9th ed.) Citation

Aaker, David. Brand Relevance: Making Competitors Irrelevant. 1st edition. Jossey-Bass, 2011.

Warning: These citations may not always be 100% accurate.