Creating a Data-Driven Organization /
What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in...
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| Format: | eBook |
| Language: | English |
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O'Reilly Media, Inc.,
2015.
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| Edition: | 1st edition. |
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| Online Access: | Connect to this electronic resource |
| Summary: | What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company, from analysts and management to the C-Suite and the board. Through interviews and examples from data scientists and analytics leaders in a variety of industries, author Carl Anderson explains the analytics value chain you need to adopt when building predictive business models-from data collection and analysis to the insights and leadership that drive concrete actions. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (240 pages) |
| Format: | Mode of access: World Wide Web. |