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Business analytics : a management approach /

This exciting new textbook offers an accessible, business-focused overview of the key theoretical concepts underpinning modern data analytics. It provides engaging and practical advice on using the key software tools, including SAS Visual Analytics, R and DataRobot, that are used in organisations to...

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Bibliographic Details
Main Authors:	Vidgen, Richard (Author), Kirshner, Sam (Author), Tan, Felix B., 1959- (Author)
Format:	Book
Language:	English
Published:	London : Red Globe Press, 2019.
Subjects:	Management > Statistical methods. Business intelligence. Strategic planning.

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