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Global Franchising Operations Management : Cases in International and Emerging Markets Operations /

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Franchising now represents more than 10% of the US economy and 50% of US retail sales, and this winning business model is now showing exceptional promise outside the US as well. Both franchisors and franchisees are beginning to discover immense opportunities to extend operations or build new franchi...

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Bibliographic Details
Main Author: Alon, Ilan (Author)
Corporate Author: Safari, an O'Reilly Media Company
Format: eBook
Language:English
Published: PH Professional Business, 2012.
Edition:1st edition.
Subjects:
Electronic books.
Online Access:Connect to this electronic resource

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