Impacts of online advertising on business performance /

Bibliographic Details
Corporate Author: IGI Global Online
Other Authors: Semerádová, Tereza, 1989- (Editor), Weinlich, Petr, 1976- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : Business Science Reference, an imprint of IGI Global, [2020]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:1799816206
1799816214
9781799816201
9781799816218
DOI:10.4018/978-1-7998-1618-8