Research methods for business : a skill-building approach /

"Previous editions of this book have been used in various research methods courses with great success. For many years the book has helped thousands of my own students (undergraduate students, graduate students and executive students), as well as many more around the world, to carry out their re...

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Bibliographic Details
Main Authors: Bougie, Roger (Author), Sekaran, Uma (Author)
Format: Book
Language:English
Published: Hoboken, NJ : John Wiley & Sons, Inc., [2020]
Edition:Eighth edition.
Subjects:
Description
Summary:"Previous editions of this book have been used in various research methods courses with great success. For many years the book has helped thousands of my own students (undergraduate students, graduate students and executive students), as well as many more around the world, to carry out their research projects. The great strength of Research Methods for Business is that students find it clear, informal, easy to use and unintimidating. I have tried to maintain these strengths in this eighth edition"--
Item Description:Uma Sekaran appears as the first named author on earlier editions.
Physical Description:xxv, 396 pages ; 26 cm
Bibliography:Includes bibliographical references and index.
ISBN:9781119561224
1119561221