Zoning China : online video, popular culture, and the state /
China is the world's largest market for cultural products, including films produced abroad in the United States and elsewhere. So why is it that just a handful of American movies are imported for theatrical releases in China each year, and anointed by the government to earn massive audiences an...
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| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Massachusetts :
MIT Press,
[2019]
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| Series: | Information policy series.
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| Subjects: |
| Summary: | China is the world's largest market for cultural products, including films produced abroad in the United States and elsewhere. So why is it that just a handful of American movies are imported for theatrical releases in China each year, and anointed by the government to earn massive audiences and box office revenues? Why not more, especially when the same government approves a much larger number of movies for online distribution in China? These and a host of other fascinating questions get answered in this deeply researched account of what the author describes as a policy of cultural zoning. This book analyzes the way in which the Chinese government differently regulates video that is distributed online and video distributed via broadcast, created a "zoned" media environment in which more independence is allowed online than in broadcast. In doing so, the author provides insight into Chinese popular culture and the distinct features of governance in the Chinese environment. Zoning China examines how online video developed as an alternative to television in China in the last two decades. |
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| Physical Description: | xv, 296 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780262043175 0262043173 |