Till, B., & Heckler, D. (2010). Effective Branding Begins with a Name...And Other Keys to Creating Brands People Love (1st edition.). PH Professional Business.
Chicago Style (17th ed.) CitationTill, Brian, and Donna Heckler. Effective Branding Begins with a Name...And Other Keys to Creating Brands People Love. 1st edition. PH Professional Business, 2010.
MLA (9th ed.) CitationTill, Brian, and Donna Heckler. Effective Branding Begins with a Name...And Other Keys to Creating Brands People Love. 1st edition. PH Professional Business, 2010.
Warning: These citations may not always be 100% accurate.