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Consumer search behavior and its effect on markets /

Bibliographic Details
Main Author: Ratchford, Brian T.
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: Boston : Now Publishers Inc, [2008]
Series:Foundations and trends in marketing ; volume 3 issue 1
Subjects:
Consumer behavior > Research.
Consumers' preferences > Research.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Introduction
  • Models of consumer search
  • Models for a single choice: durables
  • Models for multiple choices over time: packaged goods
  • Summary
  • Empirical evidence on search
  • Search for durables
  • Search for nondurables
  • Search and the internet
  • Experimental evidence
  • Summary of empirical results
  • Markets when search is costly
  • Equilibrium under costly search
  • The supply of information
  • Word-of-mouth
  • Advertising
  • Retailing
  • Search and the internet
  • Conclusions and future research
  • References.