APA (7th ed.) Citation

Ratchford, B. T. (2008). Consumer search behavior and its effect on markets. Now Publishers Inc.

Chicago Style (17th ed.) Citation

Ratchford, Brian T. Consumer Search Behavior and Its Effect on Markets. Boston: Now Publishers Inc, 2008.

MLA (9th ed.) Citation

Ratchford, Brian T. Consumer Search Behavior and Its Effect on Markets. Now Publishers Inc, 2008.

Warning: These citations may not always be 100% accurate.