Distribution : A Short Guide to Getting Your New Product or Invention to Customers /
This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats. Choose the right distribution for your product: assess the tradeoffs and maximize the opportunities. "Build it, and they will come."...
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| Format: | eBook |
| Language: | English |
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PH Professional Business,
2010.
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| Edition: | 1st edition. |
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| Online Access: | Connect to this electronic resource |
| Summary: | This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats. Choose the right distribution for your product: assess the tradeoffs and maximize the opportunities. "Build it, and they will come." That rarely happens. Not only do you need a marketing program, but also a plan to get your product to customers. What are your choices? 1. Sell through retail distribution. 2. Supply your product to a marketing company with established channels. 3. Sell over the Internet. 4. License your product. Let's consider each .... |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (10 pages) |
| Format: | Mode of access: World Wide Web. |