Facebook® Marketing For Dummies®, 3rd Edition /

Create a successful marketing campaign on Facebook with this updated guide With more than 600 million active users and more than 30 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and sh...

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Bibliographic Details
Main Authors: Haydon, John (Author), Dunay, Paul (Author), Krueger, Richard (Author)
Corporate Author: Safari, an O'Reilly Media Company
Format: eBook
Language:English
Published: For Dummies, 2012.
Edition:1st edition.
Subjects:
Online Access:Connect to this electronic resource
Description
Summary:Create a successful marketing campaign on Facebook with this updated guide With more than 600 million active users and more than 30 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content as well as real-world case studies that provide you with helpful frames of reference, Facebook Marketing For Dummies, 3rd Edition is an essential starting point for developing a successful marketing campaign on Facebook. Boasts new and updated content for developing a successful Facebook marketing campaign Addresses ways to use tools such as events, contests, and polls to promote your page Helps you understand the psychology of the Facebook user Explains how to integrate your Facebook marketing campaign with your other marketing campaigns using plug-ins and widgets Details ways to monitor, measure, and adjust your Facebook marketing campaigns Learn how to reach the Facebook audience you want for your campaign with Facebook Marketing For Dummies, 3rd Edition !
Item Description:Electronic resource.
Physical Description:1 online resource (336 pages)
Format:Mode of access: World Wide Web.