Email Marketing : An Hour a Day /

If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results.  Case studies, step-by-step guides, checklists, quizze...

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Bibliographic Details
Main Authors: Mullen, Jeanniey (Author), Daniels, David (Author), Gilmour, David (Author)
Corporate Author: Safari, an O'Reilly Media Company
Format: eBook
Language:English
Published: Sybex, 2008.
Edition:1st edition.
Subjects:
Online Access:Connect to this electronic resource
Description
Summary:If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day.  When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.
Item Description:Electronic resource.
Physical Description:1 online resource (312 pages)
Format:Mode of access: World Wide Web.