Multiculturalism and advertising : Indian and European enterprises under globalization /

Bibliographic Details
Main Author: Bhattacharjee, Anuradha (Author)
Format: Book
Language:English
Published: New Delhi : Oxford University Press, [2019]
Edition:First edition.
Subjects:
Description
Physical Description:xxx, 213 pages : illustrations ; 22 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780199453566
019945356X