Public relations /
"About:Now in its first Canadian edition, Public Relations presents a clear, engaging, and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. An introductory examination of both classical foun...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Don Mills, Ontario :
Oxford University Press,
[2020]
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| Edition: | Canadian edition. |
| Subjects: |
| Summary: | "About:Now in its first Canadian edition, Public Relations presents a clear, engaging, and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. An introductory examination of both classical foundations and the modern, changing landscape of public relations, this Canadian edition approaches basic PR knowledge in a way that reflects today's more participatory communication environment. Featuring a brand-new legal chapter specifically focused on Canadian law, Public Relations is the only up-to-date introductory public relations text in Canada that teaches Canadian privacy, defamation, copyright, and freedom of information referencing the Canadian Charter of Rights and Freedoms, the Canadian Human Rights Act, the CRTC, and various Canadian codes of ethics for PR practice. Balancing key communication theory and practical application of core concepts, Public Relations includes theoretical overviews alongside case studies, an emphasis on ethical practice, and Voices from the Field boxes featuring interviews with PR professionals in a range of industries across Canada, making this text the new standard for introductory public relations courses in Canada."-- |
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| Physical Description: | xviii, 410 pages Issued also in electronic format. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780190925093 9780199029914 9780199039166 0199029911 019903916X |