The hounds of Actaeon : the magical origins of public relations and modern media /
In this innovative study, Colombian technology writer Mauricio Loza pursues an intriguing thesis on the origin of psychology and modern media, namely that they arise from the magical arts of the Renaissance, and it is there that we must seek what Ioan Culianu called "the prototype of the impers...
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| Format: | Book |
| Language: | English |
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Washington, D.C. :
Academica Press,
[2020].
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Table of Contents:
- Prelude. Diana, the huntsman and the stag
- Eroticism and magic from the ancient world to the Renaissance
- High tide in the Sea of Pneuma. Animal magnetism and hypnosis
- Eros in the era of the multitudes. Le Bon, Trotter, Freud and the libido of the masses
- From the Land of Oz to the Banana Republic
- Wilhelm Reich's Modern Heresy. Pneuma in fascism and the natural sciences
- Economy, neurosis, and spectacle. Capitalism and magic
- Communalism, cybernetics, and the digital economy
- Marketing, war, and demiurgy
- The digital tide. From real to virtual pneuma
- The polymorphous demon. Magic in the post-Soviet era
- Epilogue. Hounds of hunt, hounds of hell.