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The art of advertising /

Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and exploited many formats, including calendars, bookmarks and games. This collection of essays examines the extent to which these standalone advertisements -...

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Bibliographic Details
Main Author: Lambert, Julie Anne (Author)
Other Authors: Twyman, Michael (Contributor)
Format: Book
Language:English
Published: Oxford : Bodleian Library, 2020.
Subjects:
Commercial art > History.
Advertising > History.
Posters > History.
Advertising.
Commercial art.
Posters.
History.
Table of Contents:
  • The genesis of an advertisement
  • Advertising Takes Shape Changing methods of production 1800 to 1939 /​ Michael Twyman
  • The Language of Advertising /​ Lynda Mugglestone
  • Art and Commerce /​ Julie Anne Lambert
  • Ways and Means /​ Julie Anne Lambert
  • Consumers and commodities
  • Who Will Buy? /​ Julie Anne Lambert
  • Shops and Advertising 1660s to 1930s /​ Helen Clifford
  • Social history
  • Mirror of Society? /​ Julie Anne Lambert
  • Pomp and Circumstance Images of Britain and Empire /​ David Tomkins
  • The Local Scene /​ Julie Anne Lambert.