Cover Image

The quest for attention : nonprofit advocacy in a social media age /

Bibliographic Details
Main Authors: Guo, Chao, 1971- (Author), Saxton, Gregory D. (Gregory Douglas) (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2020]
Subjects:
Nonprofit organizations > Political activity.
Social media.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Social media and nonprofit advocacy : the beginning of a new paradigm
  • The context of social media advocacy
  • Getting attention : an organization-level analysis
  • Building an explanatory model at the message level
  • Beyond clicktivism : from attention to impact
  • The future of nonprofit advocacy in a data-driven world.