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Hospitality business development /

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Bibliographic Details
Main Authors: Hassanien, Ahmed (Author), Dale, Crispin (Author)
Corporate Author: Taylor & Francis
Format: eBook
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2020.
Edition:Second edition.
Subjects:
Hospitality industry > Management.
Hospitality industry > Planning.
Strategic planning.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Introduction to hospitality business development
  • Hospitality business model
  • Scope of the hospitality industry
  • The hospitality environment
  • Hospitality business positioning
  • Customer value proposition
  • Hospitality business plan
  • Business development routes and directions
  • Business development methods
  • New product development (NPD)
  • Hospitality property renovation
  • Conclusions.