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Improving marketing strategies for private label products /

Bibliographic Details
Main Author: Arslan, Yusuf (Author)
Corporate Author: IGI Global Online
Format: eBook
Language:English
Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2020]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
House brands > Marketing.
Marketing > Planning.
Strategic planning.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:"Premier Reference Source".
Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:1799802590
9781799802594
DOI:10.4018/978-1-7998-0257-0