Consumer behaviour and analytics /

Bibliographic Details
Main Author:	Smith, Andrew, 1967 March 27- (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2020.
Subjects:	Consumer behavior. Marketing > Data processing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

An introduction to consumer analytics
Purchase insight and the anatomy of transactions
Web and social media activity
Extant research and exogenous cognition
Elemental features of consumer choice : needs, economics, deliberation and impulse
Perceptual and communicative features of consumer choice
Individual and social features of consumption
Knowledge driven marketing and the modular adaptive dynamic schematic
Index.