rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Consumer behaviour and analytics
  name:
    name part: Smith, Andrew
    name part: 1967 March 27-
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Taylor & Francis
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2020
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  table of contents: An introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web and social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing and the modular adaptive dynamic schematic -- Index.
  note: Andrew Smith.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  note: Andrew Smith BSc, MSc, PhD, is currently the Director of the N/LAB at Nottingham University Business School, UK where he is Professor of Consumer Behaviour.He is also an associate of The Horizon Institute (for digital economy research). Professor Smith has published numerous papers on consumer behaviour and worked on a number of funded research projects for Research Councils UK, ESRC, EPSRC, DFID, ERC, Bill and Melinda Gates Foundation, European Union, The Office of Fair Trading and Innovate UK among others. These projects have involved various multinationals and NGOs (including Walgreens Boots Alliance, World Bank Group, Tesco, IPSOS and Experian among others).
  subject:
    topic: Consumer behavior
  subject:
    topic: Marketing
    topic: Data processing
  classification: HF5415.32 .S5595 2020
  classification: 658.8/342
  related item:
    title info:
      title: Consumer behaviour and analytics
    name:
      name part: Smith, Andrew, 1967 March 27- author.
    origin info:
      publisher: New York : Routledge, 2020
      edition: 1 Edition.
    identifier: (DLC) 2019015770
  identifier: 9780429489921
  identifier: 0429489927
  identifier: 9780429953354
  identifier: 0429953356
  identifier: 9780429953361
  identifier: 0429953364
  identifier: 9780429953347
  identifier: 0429953348
  identifier: 9781138592643
  identifier: 2019018020
  identifier: 9780429489921 Taylor & Francis
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: NhCcYBP
    record creation date: 190413
    record change date: 20200117104408.0
    record identifier: in00004122891