Influence : science and practice /
"What factors cause someone to say yes? And which techniques most effectively use these factors to bring about such compliance? In his best-selling book, Robert Cialdini, former salesperson, fund-raiser, and advertiser, and current professor of social psychology, examines the science and practi...
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
Pearson Education,
[2009]
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| Edition: | Fifth edition. |
| Subjects: |
| Summary: | "What factors cause someone to say yes? And which techniques most effectively use these factors to bring about such compliance? In his best-selling book, Robert Cialdini, former salesperson, fund-raiser, and advertiser, and current professor of social psychology, examines the science and practice of persuasion and compliance. Praised for enjoyable writing, practical suggestions, and scientifically documented material, prior editions have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes twice as many first-hand accounts of how the book's principles apply to business and personal lives ; updated coverage of popular culture and new technology ; and more on how compliance principles work in many cultures"--Back cover. |
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| Physical Description: | xii, 260 pages : illustrations ; 23 cm |
| Bibliography: | Includes bibliographical references (pages 235-253) and index. |
| ISBN: | 0205609996 9780205609994 |