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Entrepreneurship : the practice and mindset /

"From Heidi Neck, one of the most influential thinkers in entrepreneurship education today, Chris Neck, an award-winning professor, and Emma Murray, business consultant and author, comes this ground-breaking new text. Entrepreneurship: The Practice and Mindset 2e catapults students beyond the c...

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Bibliographic Details
Main Authors: Neck, Heidi M. (Author), Neck, Christopher P. (Author), Murray, Emma L. (Author)
Format: Book
Language:English
Published: Thousand Oaks, California : SAGE Publications Ltd., [2021]
Edition:Second Edition.
Subjects:
Entrepreneurship.
Table of Contents:
  • Practicing entrepreneurship
  • Activating an entrepreneurial mindset
  • Creating and recognizing new opportunities
  • Using design thinking
  • Building business models
  • Developing your customers
  • Testing and experimenting with new ideas
  • Developing networks and building teams
  • Creating revenue models
  • Planning for entrepreneurs
  • Anticipating failure
  • Bootstrapping and crowdfunding for resources
  • Financing startups
  • Financial statements and projections for startups
  • Navigating legal and IP issues
  • Engaging customers through marketing
  • The pitch deck
  • Supporting social entrepreneurship.