Entrepreneurship : the practice and mindset /
"From Heidi Neck, one of the most influential thinkers in entrepreneurship education today, Chris Neck, an award-winning professor, and Emma Murray, business consultant and author, comes this ground-breaking new text. Entrepreneurship: The Practice and Mindset 2e catapults students beyond the c...
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, California :
SAGE Publications Ltd.,
[2021]
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| Edition: | Second Edition. |
| Subjects: |
| Summary: | "From Heidi Neck, one of the most influential thinkers in entrepreneurship education today, Chris Neck, an award-winning professor, and Emma Murray, business consultant and author, comes this ground-breaking new text. Entrepreneurship: The Practice and Mindset 2e catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this new text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions and interacting with stakeholders in order to get feedback, experiment, and move ideas forward. Students walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey"-- |
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| Item Description: | Revised edition of the authors' Entrepreneurship, [2018]. |
| Physical Description: | xliii, 486 pages : color illustrations, color charts ; 28 cm |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 9781544354620 1544354622 |