Elementary schoolers, meet media literacy : how teachers can bring economics, media, and marketing to life /
"This teaching manual supplies lessons designed for elementary students (grades 1 - 5) that establish a concrete foundation for skill-building in recognizing, deconstructing, evaluating, and choosing for themselves whether to accept a tangible product or intangible message. Students will learn...
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lanham, Maryland :
Rowman & Littlefield Publishing Group,
[2020]
|
| Series: | Media, marketing, & me series.
|
| Subjects: |
| Summary: | "This teaching manual supplies lessons designed for elementary students (grades 1 - 5) that establish a concrete foundation for skill-building in recognizing, deconstructing, evaluating, and choosing for themselves whether to accept a tangible product or intangible message. Students will learn to become active, rather than passive, receivers of messaging, providing a gateway for them to then hone their media literacy skills further as they develop more abstract analytical proficiency"-- |
|---|---|
| Item Description: | Chapter 1: Can Elementary Students Learn Economics and Media Literacy -- Chapter 2: Marketing & Media : The Twin Pillars of American Society -- Chapter 3: Introduction to Basic Economics (The Objective Study of Choice) -- Chapter 4: Behavioral Economics : How we are "Nudged" While Making our Choices -- Chapter 5: Coolness : The Super Nudge -- Chapter 6: Seeking Media Lit's Holy GRAIL : Consumer Demographics -- Chapter 7: An Age-old Question : Age and Consumerism -- Chapter 8: Child's Play or Child's Pay? : Children, Consumerism, and Media -- Chapter 9: Media Literacy, Relativity, and Persuasion -- Chapter 10: Telling the Truth. |
| Physical Description: | xi, 154 pages ; 24 cm. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781475842234 1475842236 9781475842241 1475842244 |