rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Designing the Moment
    sub title: From First Impression to Conversion, Video
  name:
    name part: Hoekman, Robert
    name part: Jr
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Safari, an O'Reilly Media Company
  type of resource: moving image
  genre: videorecording
  genre: Electronic videos.
  origin info:
    place:
      place term: xx
    date issued: 2008
    edition: 1st edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (1 video file, approximately 55 min.)
  abstract: Have you ever wondered how the teams behind the most popular sites get so many people to sign up for their products and services? With so many great applications out there, how does someone choose one over another? In the moments when users first experience a new Web application, it's vital that they are able to understand the purpose of the application, what they can gain from it, what to expect, whether or not they can trust it, and how long it might take to get up to speed. In Designing the Moment: From First Impression to Conversion (Streaming Online Video), Robert Hoekman, Jr., author of Designing the Obvious and Designing the Moment, shows you the design elements that will help your users do exactly that. Robert offers examples from successful sites and San Francisco storefronts, shares stories from his own work, discusses the rationale for each design decision, and shows you how to apply these winning concepts to your own site to increase conversion rates and help you turn skeptical visitors into avid users. Running Time: 55m 14s
  note: Hoekman, Robert.
  note: Videorecording.
  note: Electronic reproduction. Boston, MA : Safari, Available via World Wide Web.
  note: Mode of access: World Wide Web.
  identifier: 9780321627032
  identifier: 0321627032
  identifier: https://proxy.library.tamu.edu/login
  record info:
    record creation date: 020713
    record change date: 20260123213037.9
    record identifier: in00004112347